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Describe approach to assessing the competitive market for craft breweries in Canada: Describe the number of competitors and relative size of the

Describe approach to assessing the competitive market for craft breweries in Canada:

     • Describe the number of competitors and relative size of the industry.

• NOTE:  use proxy data - demonstrate to use different sources to try and see how big the market is to determine if there is a profitable target market.

 

• What stage of product life cycle is this industry in? Based on the stage, what are the implications for a new brewery business to consider?

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