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Describe both the company and industry. It is recommended you identify the companys CEO, headquarters, number of employees, and estimated value. Is the firm a

Describe both the company and industry. It is recommended you identify the companys CEO, headquarters, number of employees, and estimated value. Is the firm a diversified company or focused on one business? Importantly, you should share important ideas covered in the case.2. What is the companys business model? What is the value proposition and how does the firm generate revenue to cover costs and make a profit? What competitive strategy does the firm follow? 3. Complete an internal and external assessment of the company. Specifically, I want to see a total of three analytical frameworks applied (e.g. PESTEL, 5 Forces, Strategic Group Map, Weighted Strengths Assessment, VRIN, etc.).4. Built on your assessment from question #3 what are the primary challenges and opportunities for this company? What are the major driving forces in the industry? What are the key success factors?5. Complete a rigorous financial assessment of the firm which includes the application of THREE financial ratios at two different time intervals (see chapter 4 for a complete list). If the case does notinclude a financial statement, youll have to find it (this is easy for publicly traded firms). You must explain what the financial ratios tell us about the firms financial performance. 6. Is the firm international? a. If yes, what international strategy is it following? How has the firm created value by going global? b. If no, should the firm expand internationally? Why or why not?7. What recommendations would you make to the companys senior leadership (board of directors, CEO, c-suite) to improve its competitiveness in the market while simultaneously mitigating future risks?
Under armour strategy in 2018 case #7

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