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Describe Cream Silk's promotion within the context of the multiattribute model: 1. Which attributes were central to the promotion and how does the model explain

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Describe Cream Silk's promotion within the context of the multiattribute model: 1. Which attributes were central to the promotion and how does the model explain what the company was trying to accomplish with the Human Hair Quartet? 2. What limitations might this model have for predicting consumers' attitudes and purchase behavior towards Cream Silk? https://www.youtube.com/watch?v=pW0hnj2wE9E

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