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Describe how a new sports footwear company might use social influence (reference group) theory to advance its sales and position in the marketplace. How might
- Describe how a new sports footwear company might use social influence (reference group) theory to advance its sales and position in the marketplace.
- How might a company manufacturing expensive women's and men's watches use Buyer Behaviour theory to identify new product development opportunities and improve the success rate of launching the new products?
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Practical Law Office Management
Authors: Cynthia Traina Donnes
4th Edition
1305577922, 978-1305577923
