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Describe how large retailers like Wal-Mart, McDonalds, and Target are able to utilize their power in the marketplace to gain competitiveness in marketing channel management.

Describe how large retailers like Wal-Mart, McDonalds, and Target are able to utilize their power in the marketplace to gain competitiveness in marketing channel management. Give specifics and integrate material from the reading in your answer. (thorough detailed answer)

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