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describe how market research can help pepsi cola to stay competitive against coca-cola discuss how the determinants of consumer behaviour affects pepsi cola what is
- describe how market research can help pepsi cola to stay competitive against coca-cola
- discuss how the determinants of consumer behaviour affects pepsi cola
- what is the role of customer service in the marketing strategy
- do you think that the total - market approach applies to Pepsi cola . why ?
- Suggest one stratregy for pepsi cola to create " brand Preference "
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
