Question
Describe Ikea's brand positioning in the Indian market. What are some key factors that the company would need to consider as it seeks to grow
Describe Ikea's brand positioning in the Indian market. What are some key factors that the company would need to consider as it seeks to grow its market share and profitability over the longer term?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
