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Describe in 600 words why was sony's ps2 more successful than microsoft's xbox ?
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The success of Sonys PlayStation 2 PS2 compared to Microsofts Xbox can be attributed to a combination of factors ranging from timing marketing strategy technological advancements game library brand lo...Get Instant Access to Expert-Tailored Solutions
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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