Question
Describe in detail the JCPenney organization's primary personas of interest. Are there groups currently being served that are not a fit for the organization or
Describe in detail the JCPenney organization's primary personas of interest. Are there groups currently being served that are not a fit for the organization or groups not being served that should be considered?
Step by Step Solution
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Step: 1
Introduction Understanding the primary personas of interest for JCPenney a retail organization is essential for effectively targeting and serving its customer base Personas represent fictional charact...
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
