1. Describe InnovateTech Arrangements

• • Specify the InnovateTech Arrangements and explain why you think it is a good name for your business.
  • Describe the product or service your company is selling and provide a list of the options offered. (see week 1 discussion)
  • Provide the final version of your mission statement in quotation marks (you worked on this in the week 1 discussion).

1. Describe at least three trends in your specific industry, focusing on a particular type of product or service you will sell.

• • Provide industry information such as the size and growth rate for the overall industry and for the specific product or service on which you are focusing and any other relevant industry information.
  • Search the Strayer Library, industry associations, and reliable websites for recent data.

1. Select the strategic position from the course textbook (pages 146147) (that you believe is the best one) for your chosen InnovateTech Arrangements and justify your selected strategic position.

• • Explain how you will implement your strategy to distinguish your product or service from the competition.
  • Consult Chapter 9, "Strategic Position & Risk Assessment," of your textbook for help in crafting this portion of your business plan.

1. Describe InnovateTech Arrangements distribution channels you selected.

• • Provide the rationale for your selection.
  • Use the following sample questions to select distribution channels:
    • Will you sell your product in grocery stores, restaurants, or sports venues?
    • Will you sell your product online or as a subscription?
    • Where will the service be offered?

1. Complete the SWOT analysis

• • Insert the final version of your SWOT matrix (Revise your week 2 version based on feedback).
  • Summarize the key learnings from your Matrix (how can you use some of the strengths to pursue opportunities, what weaknesses should you focus on as a priority, what contingency plans should you develop for some of the threats you identified, etc.)