Describe learner characteristics. Again, related to delivering persuasive speeches for sales personnel, examine the Motivation for Instruction (ARCS) description below. Evaluate the data sources used to gather the information.

Information Category:Motivation for Instruction (ARCS)

Data Sources:Interviews with:Target learners, Current sales personnel, Sales managers, Selected customers

Learner Characteristics:Target learners report that they are interested in the training, the presentation skills will assist them in making sales, they can improve their message delivery, and that better presentations will lead to improved sales.Others in the company report these perceptions to be realistic.

1. The correct groups have been used in the analysis.

2. Current sales personnel are not needed.

3. Current supervisors are not needed.

4. Current customers are not needed.