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Describe Lyft's pricing objectives (There may be more than one.) In addition to profit-oriented objectives, are there others? What factors affect Lyft's price decisions? How
- Describe Lyft's pricing objectives (There may be more than one.) In addition to profit-oriented objectives, are there others?
- What factors affect Lyft's price decisions?
- How do Lyft's competitors affect their pricing decisions?
- Explain your view of the price elasticity of ride-sharing services.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
