Describe Marriott's overall market (such as the hotel market or, more defined,resorts or B&B) and potential market segments therein. Identify a market segment that Marriott has targeted and explain how the Marriott hasdifferentiated itself from its competitors to position itself in the market.

What does this mean for a boutique hotel?

What roles do product attributes and perceptions of attributes play in the positioning of a product?

Can an attribute common to several competing brands contribute to a successful positioning strategy?