Describe Sephora's loyalty program design characteristics in both countries.

What are the main differences? Which loyalty program is most effective at

developing customer loyalty? Why?

What are the design characteristics of an effective loyalty program?

What are the benefits of having a tiered loyalty program such as Sephora's?

Are both Sephora's French and American premium programs worth what they

spend to reward customers? Why do programs have limited time validity and a

specific requirement regarding the amount spent per year?

6.

Could the premium loyalty program implemented in Franc be adapted to the U.S.

market? Explain.

The loyalty program implemented in France could most likely be adapted to the

U.S. if spending levels were adjusted to match the demand in America. The higher

tiers would help to make a better platform for customer relationship

management and a clear pathway to keep customers moving up-segment.