Question
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Pick two of these factors that
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Pick two of these factors that are particularly effective on you, and pick two that are ineffective in influencing your purchases. Explain why.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
