Question
Describe sources of influence that may affect a consumer choosing a political candidate to vote for. This can include the following sources of influence: Non-social
Describe sources of influence that may affect a consumer choosing a political candidate to vote for.
This can include the following sources of influence:
Non-social (non-human) and marketing sources of influence (e.g., TV advertisements, magazine advertisements)
Non-social (non-human) and non-marketing sources of influence (e.g., consumer reports)
Social and marketing sources of influence (e.g., sales people, brand ambassadors)
Social and non-marketing sources of influences (e.g., friends, families, neighbors, other customers, people you look up to)
Other sources of influences that could potentially influence you without your knowing (outside of your awareness)
Which sources do you think would be more influential than others? and why?
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