Describe the alignment between vision, culture and image for BMW$.$ Then discuss how BMW manages this alignment $-$ and whether there is the potential for gaps between them. Also consider the four traditional values of the identity and brand positioning of BMW $-$ are they authentic, distinctive, and unique to BMW from the perspective of consumers and other stakeholders in the premium car market? Reflect upon these questions to identify issues for BMW$,$ analyze these issues and then make a recommendation$($s$)$ based on the information.