Describe the business-level strategy that your firm employs. Does it trend more towards a low-cost leadership strategy or is it more of a differentiator? Does it target several broad consumer segments or focus on a few? What value does it offer customers?

Some things you will want to consider here is how does your firm support its strategy? What processes are in place in the value chain to enable a cost leadership strategy for example?

The company to use is "Amazon"