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Describe the characteristics of Generation Z. What differentiates GenZers from other demographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss the impact of

Describe the characteristics of Generation Z. What differentiates GenZers from other demographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss the impact of changing structure of the age population of Baby Boomers and GenXers in consumer spending and buying behaviour. Why is this trend important to marketers

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