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Describe the circumstances leading up to the need to initiate a turnaround strategy for Etsy and how it was executed. Using the article titled Etsy:

Describe the circumstances leading up to the need to initiate a turnaround strategy for Etsy and how it was executed.

Using the article titled Etsy: Crafting a turnaround to save the business and its soul by Gulati, Silvestri, and Burke

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