Describe the difference between corporate strategy and business $($or competitive$)$ strategy.

When you learn about all the decisions and actions a firm is or has recently taken, how can you tell which choices are strategic changes and which are merely tactical decisions?

Describe what is meant by the concepts of 'creating value' and 'capturing value' as related to assessing performance.

A$.$ In what ways do you believe using data related to a firm's stock $($e$.$g$.,$ share price change; dividend yield; and market capitalization$)$ is a valid way to assess the quality of a firm's strategic management?

B$.$ What flaws or risks do you see in using such data to assess the quality of a firm's strategic management?

Explain why using referents are critical for effectively analyzing a firm's strategic performance.