Describe the elements of informational and structural behaviour change strategies. Using examples,

explain how social marketers can adopt elements of informational and structural strategies in an attempt to

change people's behaviour in relation to climate change.

Key article: Steg, L. & Vlek, C. 2009, Encouraging pro-environmental behaviour: an integrative review and research agenda, Journal of

Environmental Psychology, vol. 29, no. 3, pp. 309-317.