Describe the external and internal environment in which Simmons was situated using a SWOT analysis $($Strengths$,$ Weaknesses, Opportunities, Threats$).$ For each category, clearly identify which factors are external and which are internal. Consider building a SWOT chart to organize your work.

What did Conboy do to establish credibility in this new organization? Provide several examples.

What did Conboy do to build a shared vision for change?