Question
Describe the following; o The structure and operation of the marketing communications industry, and its role in society o The structure and operation of regional
Describe the following;
o The structure and operation of the marketing communications industry, and its role in society
o The structure and operation of regional Australia's marketing communications businesses
o Principles of marketing communications and media strategies
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
