Describe the four marketing management philosophies

Explain why mobile marketing has recently become so popular

Describe strategic planning

Discuss the three types of competitive advantages

Expalin the roles of markeitng research and its importance in making marketing decision

Explain strategic alliance and the factor that contribute to its long-term survival

Discuss the importance of market segmentation

Describe the relationship between the price and quality of a product and how price affects purchase decision

What is a supply chain orientation? Describe the five characteristics of supply chain oriented firms

Why is retailling important to the U.S economy?

Discuss the benefits of globalization

Describe the growth stage of product life cycle