• Describe the four message structures used for presenting marketing communications.

  
  2.Identify the five tests used in the post-test of a broadcast ad. Then, select which test you feel would be the most effective , describe this test and provide reasons why you feel it is the best test. 

  
  3.Texture was a company that provided a subscription service for digital magazines. The conversion of readers to digital in the magazine space, has been slower than expected. Texture was purchased by Apple for Apple News + service. Referring to reach and frequency what are the challenges advertisers face when making decisions to advertise in digital media vs traditional print media?