Question
describe the general advantages and drawbacks of the premium pricing strategy. For example, explain where it falls in the intersection of quality and price.
describe the general advantages and drawbacks of the premium pricing strategy. For example, explain where it falls in the intersection of quality and price.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
