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Describe the ideal target market for Farmer's Fridge vending machines. Explain why this target market is viable for the company. 2. Describe Farmer's Fridge target
Describe the ideal target market for Farmer's Fridge vending machines. Explain why this target market is viable for the company. 2. Describe Farmer's Fridge target market using the four segmentation bases - demographic, geographic, psychographic, and behavioral. 3. Where would you recommend Farmer's Fridge set up its machines next? What new product could they add?
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Ideal Target Market Farmers Fridge vending machines are ideal for busy professionals students and in...
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
4th Edition
0132555522, 978-0132555524
