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Describe the key concepts related to database marketing and review the strengths and opportunities as to the use of database marketing.
Describe the key concepts related to database marketing and review the strengths and opportunities as to the use of database marketing.
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Database marketing is the process of identifying collecting and analyzing information about a compan...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
