Describe the key considerations in pricing decisions and the steps businesses can adopt in selecting the most appropriate pricing strategy. Draw on the following two sources: 0 Required textbook section on 'Maj or Inuences on Pricing Decisions'. 0 Report by Deloitte (2020) 'Pricing of digital products and services in the manufacturing ecosystem' . Focus on pages 18 to 21 The report is specic to digital products and services, but content applies broadly to all products and services. See p.? of the report if you are unsure what 'ecosystem' refers to. Describe the types of organisations that would use product costing information to set prices. 0 Refer to the academic article by Guilding et a1. (2005) 'An empirical investigation of the importance of cost-plus pricing'. Focus on the rst paragraph of the introduction (p. 126) and the survey results (pp. 130-132)