• Describe the key elements of Information System adoption within a firm.

Instructions

Select a product or service area that you are interested in that also has a significant online presence. Then, identify two major competing companies that market this product or service. Do a comprehensive analysis of both these companies by determining by research the types of digital marketing programs that they engage in.

Submit

Submit a Word Document containing your assignment and the following requirements:

• a brief description of the product or service area that you are evaluating
• the names, URL's and a brief description of the two competitors you are researching
• a description of the types of digital campaigns that both competitors are running. In this section, you will provide details of all the digital campaigns they are using to drive traffic to their websites.
• a listing of the different types of digital media and digital marketing being used
• based on your comparison of the different campaigns and E-marketing programs that they are running, explain which you would expect to be more successful