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Describe the legal, political and cultural factors that could impact Lays Ketchup Chips international marketing plan such as political stability and business climate, religion and
Describe the legal, political and cultural factors that could impact Lay’s Ketchup Chips international marketing plan such as political stability and business climate, religion and culture, tax system, effects of tariffs, exchange regulations, packaging/labelling, etc.
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Legal factors that could impact Lays Ketchup Chips international marketing plan include compliance w...
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Crafting And Executing Strategy Concepts And Cases
Authors: Arthur A. Thompson Jr, Margaret Peteraf, John E Gamble And A. J. Strickland
22nd International Edition
1260565742, 978-1260565744
