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Describe the major strategies for pricing initiatives and new products. Explain how companies find a set of prices that maximizes the profits from the total

Describe the major strategies for pricing initiatives and new products. Explain how companies find a set of prices that maximizes the profits from the total product mix. Discuss hoe companies adjust their prices to take into account different types of customers and situations. Discuss the issues related to initiating and responding to price changes. New product pricing strategies?

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