Question
Describe the market for the following products. Use the Table in the chapter, describing the 4 common bases of demographics, psychographic, geographic and behavioristic. I
Describe the market for the following products. Use the Table in the chapter, describing the 4 common bases of demographics, psychographic, geographic and behavioristic. I will do the first one for you: 1. Self-cleaning ovens Demographic Base: Gender-women Explanation: Income-has money to spend on luxury Psychographic Base: Motive- Explanation: to have a clean oven without scrubbing Geographic N/A Behavioristic Base: Benefit Expectations Explanation: a clean oven ............................... 2. Sandwich bags Demographic Psychographic Geographic Behavioristic .................................. 3. Perfumed dryer sheets Demographic Psychographic Geographic Behavioristic ............................... 4. Mercedes Benz Automobile Demographic Psychographic Geographic Behavioristic
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