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Describe the Marketing concept evolution. The marketing concept was first introduced in the 1950s. Since then, it has evolved from a production, to sales, to
Describe the Marketing concept evolution. The marketing concept was first introduced in the 1950s. Since then, it has evolved from a production, to sales, to a market orientation (i.e. customer-centricity). How has it evolved? Why has it evolved? How do you see it evolving in the future
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
