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Describe the marketing exchange relationship that exists between Southwest Airlines and its customers. Describe the 5Cs of the marketing framework as they pertain to Southwest
- Describe the marketing exchange relationship that exists between Southwest Airlines and its customers.
- Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines.
- How does Southwest Airlines' approach to providing a total product experience capture the marketing framework elements of STP (segmentation, targeting, and positioning) and the 4Ps (product, price, place, and promotion)?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
