Describe the most important categories of marketing PSF use, how do you compare the relative

importance of each? Does your answer vary depending on the type of professional services being

provided?

11. Looking at a hierarchy pyramid in a PSF, describe the relative expectations from each different levels

of seniority

12. Describe the main categories of consulting projects and how they should impact the staffing pyramid

structure of a PSF

13. How do you encourage cross-functional team work in PSF?

14. 'Partners are owners, and therefore as such should not be subject anymore to any form of

performance evaluation' - what are the merits, if any, of this statement?

15. What are the various phases of qualification and selection in the purchasing process of professional