Describe the nature and use of the product or service (features, benefits, proprietary issues, etc.) that the organization intends to introduce to the international market. What is unique about the offering and why do they believe it will give them a competitive advantage in another country?

INTRODUCTION

This report summarises a digital marketing plan for a Canadian-based company "Safe Steps" that sell crutches in Brazil. Evaluating the fundamentals of Brazil this company has developed strategies to reach out to the target market of Brazil as it has been noticed that more no. of accidents occur and people are more prone to physical disabilities. 2.6 million or 1.3% of Brazilians have physical disabilities which is why the company planned to invest in the digital marketing plan for crutches. The USP unique selling point of our product is the GPS and the Emergency button for tracking and safeguarding the user.

In the technological era, this report aims at highlighting the SMART model for defining the objectives of our brand. Also by presenting the quantitative values of sales target the company defines its business model. There will be a clear depiction of the method of finding the target audience which in our brand's case is the medical equipment suppliers as they will have a clientele already. The approach used for the target audience is from a B2B perspective and graphs describe the annual sales crutches and percentage of accidents in Brazil. Creative platforms and our most important message of "ONE CALL AWAY" gives our buyers an impact on product usability.

Defining the tactics and strategies to operate the digital platform to use for B2B marketing shows the process of achieving success and engaging with a business-to-business approach, expanding contacts, and building international connections through different channels. An eCommerce platform would also be developed in the nurturing of this brand so that people can be aware of this product internationally. the report also talks about the financial projections of the digital marketing budget based on revenue, fixed cost, and variable cost.

In the epilogue, this report will be discussing measures and factors considered to plan out strategies by giving estimations of quantitative values about the company's operations.

About SAFE STEPS

Safe steps are the first company in Canada to launch a medical

product along with technological features to provide safety to people. The approach of our company is to provide services to people at the global level in the future, but we started to do b2b marketing in Brazil as it is the most eligible country as per our research. As the tagline suggests "ONE CALL CLOSER", our product stands by its brand image in quality protection. The company has it set budget and clarity over the vision that it wants to achieve.

USP Unique Selling Point

Understanding the expansion of the technological landscape, Safe Steps produced a product with a unique selling feature:-

• An emergency button on the crutches which helps the user in need to call for immediate help when they face any critical circumstances or are in danger. So this way people who are handicapped or using crutches can be independent.
• A GPS tracking system that will be connected to all emergency helplines and their family members will also be able to track them to know about their well-being.

The company proudly introduced these two features to remove the barrier of dependability of people who use crutches. Our product will also provide them with a confident future with a feeling of equality among others. After a deep empirical study, the company came

up with this idea of weaving technology with medical aid.

Healthcare is one necessity that needs to be improved with the newest

interventions to match the needs of fast pace life. The E-commerce platform is also

used to provide widespread availability and awareness among healthcare businesses

as the company aims at targeting hospitals, drug stores, and medical colleges to

educate and aware the youth as they will be our future medical practitioners, stores

that deal with medical supply, and so on. The vision of this company also plans to

expand into other product lines in the medical genre.