1. Describe the nature of Global Bike Inc's product/service offering in terms of the following dimensions:
   1. Informationvs. physical - to what degree is the nature of Global Bike Inc's offering a pure information offering vs. a pure physical offering.
   2. Servicevs. product - to what degree is the nature of Global Bike Inc's offering a service vs. a product.
   3. Commodityvs. customized - to what degree is Global Bike Inc's offering a commodity vs. an offering that can be customized?
   4. Adaptability and controllability - To what degree are Global Bike Inc's products adaptable or controllable by a customer post-purchase? Can you think of features that might provide this in the future?