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Describe the nature of Global Bike Inc's product/service offering in terms of the following dimensions: Information vs. physical - to what degree is the nature
- Describe the nature of Global Bike Inc's product/service offering in terms of the following dimensions:
- Informationvs. physical - to what degree is the nature of Global Bike Inc's offering a pure information offering vs. a pure physical offering.
- Servicevs. product - to what degree is the nature of Global Bike Inc's offering a service vs. a product.
- Commodityvs. customized - to what degree is Global Bike Inc's offering a commodity vs. an offering that can be customized?
- Adaptability and controllability - To what degree are Global Bike Inc's products adaptable or controllable by a customer post-purchase? Can you think of features that might provide this in the future?
- Informationvs. physical - to what degree is the nature of Global Bike Inc's offering a pure information offering vs. a pure physical offering.
- Servicevs. product - to what degree is the nature of Global Bike Inc's offering a service vs. a product.
- Commodityvs. customized - to what degree is Global Bike Inc's offering a commodity vs. an offering that can be customized?
- Adaptability and controllability - To what degree are Global Bike Inc's products adaptable or controllable by a customer post-purchase? Can you think of features that might provide this in the future?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
