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Describe the next steps to expand the current tactics once the mobile marketing campaign has been proven successful. What new mobile marketing tactics should be
Describe the next steps to expand the current tactics once the mobile marketing campaign has been proven successful. What new mobile marketing tactics should be implemented? Should other segments be targeted?
Southern New Hampshire University MKT 311 Milestone Three Guidelines and Rubric Overview: For this milestone, you will submit a draft of Success Metrics (part a) and Next Steps (part c) of the Execution section of your final project. You will work on drafting the Industry Standards and Regulations portion (part b) in the Module Six discussion. Milestone Three provides you with an opportunity to obtain valuable feedback from your instructor that you can incorporate into your final project submission. Specifically, the following critical elements must be addressed: Ill. Execution: In this section, you will discuss critical aspects regarding the execution of your mobile marketing campaign. a) Success Metrics: Create an action plan for measuring the effectiveness of the campaign. i. Explain the ways in which you plan to monitor and measure the effectiveness of your campaign. ii. Identify the digital tools you will use to collect data about the performance of your mobile tactics. Cite specific evidence to support your choices. iii. Describe how you will use the data you collect to make decisions regarding optimization of the mobile marketing campaign. c) Next Steps: Explain the long-term vision of the campaign, which includes the next steps to follow after it is successful. i. Justify the importance of moving forward with the mobile marketing campaign. What is the long-term vision of your campaign? Make sure you support your answer with research. ii. Describe the next steps to expand the current tactics once the mobile marketing campaign has been proven successful. What new mobile marketing tactics should be implemented? Should other segments be targeted? Rubric Guidelines for Submission: Your draft should be 2 to 3 pages in length and should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Success Metrics: Explain Explains ways to monitor and measure Explains ways to monitor and measure Does not explain ways to monitor and 18 the effectiveness of the campaign the effectiveness of the campaign, but measure the effectiveness of the explanation lacks clarity or is illogicalor campaign cursory Success Metrics: Tools Identifies the digital tools that will be Identifies the digital tools that will be Does not identify the digital tools that will 18 used to collect data about the used to collect data about the be used to collect data about the performance ofthe mobile tactics, performance ofthe mobile tactics, but performance ofthe mobile tactics providing specific evidence to support response is cursory or illogical, or choices supporting evidence is inappropriate or nonexistent Southern New Hampshire University Success Metrics: Describes how the collected data will be Describes how the collected data will be Does not describe how the collected data 18 Optimization used to make decisions regarding used to make decisions regarding will be used to make decisions regarding optimization of the mobile marketing optimization, but response lacks clarity or optimization of the mobile marketing campaign is illogicalor cursory campaign Next Steps: Moving Justifies the importance of moving Justifies the importance of moving Does not justify the importance of 18 Forward forward with the mobile marketing forward with the mobile marketing moving forward with the mobile campaign campaign, but response lacks clarity or is marketing campaign illogical or cursory Next Steps: Expand Describes the next steps to expand the Describes the next steps to expand the Does not describe the next steps to 18 Tactics current tactics once the mobile marketing current tactics, but response lacks clarity expand the current tactics campaign has been proven successful or is illogical or cursory Articulation of Response |Submission has no major errors related to Submission has major errors related to Submission has critical errors related to 10 citations, grammar, spelling, syntax, or citations, grammar, spelling, syntax, or citations, grammar, spelling, syntax, or organization organization that negatively impact organization that prevent understanding readability and articulation of main ideas of ideas Total 100%Step by Step Solution
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