Describe the PEST Analysis of what it means to you. Identify how you can use the PEST Analysis in your profession.

List the pros/cons of using a PEST Analysis in a business setting.

Explain how this new "tool" compares to the tools you learned in previous discussions. When preparing for this discussion, you may find the following article helpful which can be located in our Trident online library:

Reference

Carruthers, H. (2009). Using PEST analysis to improve business performance. In Practice, 31(1), 37.