describe the PLC stage of each product brand of JB Hi-Fi Australia. Information of market share/sales information of the products taken from the financial reports (previous 3-4 years) of JB Hi-Fi Australia and a comparison to justify whether the product is at the introduction, growth, maturity or decline stage. Apart from financial reports, the information can also be collected through other credible published sources such as industry reports or research articles. After each product has been assigned an appropriate PLC stage, suggest relevant marketing mix elements strategies (4P's). P

guiding principle.

with referencing (3 to 4 references)