Describe the process of establishing research objectives and why they are important to the marketing research process

2.) Define probability and nonprobability sampling. What are the advantages and disadvantages of each?

3.)Discuss at least three of the six primary areas of potential ethical issues that may arise in the potential for researchers to tak eadvantage of clients in the research design process.

4.) Research designs are classified into three traditional categories: exploratory, descriptive, and causal. Explain each type of these traditional research designs and list one example of each.