Question
Describe the product story, brand value, brand identity, and brand personality of Munchy's brand in detail. Next, provide a new product description that could possibly
Describe the product story, brand value, brand identity, and brand personality of Munchy's brand in detail. Next, provide a new product description that could possibly launch by Munchy's that has potential and new opportunities in the market.
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Information Systems For Business An Experiential Approach
Authors: France Belanger, Craig Van Slyke, Robert E. Crossler
2nd Edition
1943153019, 978-1943153015
