Describe the profit margin ratio. Explain the factors used in the formula, how the ratio assists the investor in evaluating a companys performance, and whether it assesses liquidity, solvency, or profitability. Using the numbers in the Income Statement (Statement of Operations) of a U.S. merchandising/retail company (state page number from the Form 10-K Annual Report), show your calculation and analyze the profit margin ratio for a public corporation and its competitor. Describe if the company is doing well compared to its competitors ratio results.