Question
Describe the purpose of industry/target market feasibility analysis, and identify the two primary issues that should be considered (industry attractiveness and target market attractiveness). What
Describe the purpose of industry/target market feasibility analysis, and identify the two primary issues that should be considered (industry attractiveness and target market attractiveness). What is the difference between a firm's industry and its target market?
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
