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Describe the role that strategy plays to make a regional chain of yogurt shop successful. How will you position your brand versus competitors, and why?
Describe the role that strategy plays to make a regional chain of yogurt shop successful. How will you position your brand versus competitors, and why? What trade-offs are you willing to make to achieve the position? What question does your management need to answer to gain strategic alignment around your value proposition and trade-offs? (You may want to provide a swot analysis and definitely use the five forces tool.)
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