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Describe the six forms of ambush marketing and develop methods of challenging ambush marketing. (Chapter 14) Sport Marketing by Dees, Windy, Walsh, Patrick, McEvoy, Chad

Describe the six forms of ambush marketing and develop methods of challenging ambush marketing. (Chapter 14) Sport Marketing

by Dees, Windy, Walsh, Patrick, McEvoy, Chad D., McKelvey, Stephen, Mullin, Bernard J., Hardy, Stephen, Sutton, William A.

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