Question
Describe the status quo in the USA market and then focus the target market using a strategic tool that is appropriate to the size of
Describe the "status quo" in the USA market and then focus the target market using a strategic tool that is appropriate to the size of the company and the opportunity.
The size of the company is 10-15 employees and the industry is manufacturing. The opportunity is to expand into the European market.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
