Question
Describe the steps in developing a marketing plan, i.e., where do you start, who do you involve, etc? Provide a short description of each of
Describe the steps in developing a marketing plan, i.e., where do you start, who do you involve, etc? Provide a short description of each of these steps.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
